HØLY · Email Flows — rendered in full

A · Entry

Popup portfolio P1–P9 per map §5c. One orchestration layer: one slot per session, priority ladder, suppression shared with email. Only P1 is built; P2–P9 are planned slots.

P1 popup_entry_3step email → matrix → sent CONCERT First visit +5s / exit intent · open solo

↓map §5c ladder

P2–P9 GAP · planned

Mapped, not yet built — map §5c ladder

B · Welcome — 6 slots · 21 days · 11 variants

Concert governs (ruling 3). Skin-signal branch at W3, proximity branch at W4/W5. W5 is the 30-day-repeat lever (Auto-Ritual™ setup).

W1-A Welcome. Here's how this works. BUILT · KIT Popup submit, no recent purchase · open solo

↓Order + opt-in, no recent popup

W1-B Your first step is on its way. BUILT · KIT open solo

↓D+2

W2 The Method, in one minute. BUILT · KIT open solo

↓D+5 · skin_signal

W3·sensitive Where you are. — Sensitive CONCERT open solo

↓D+5 · skin_signal

W3·dry-normal Where you are. — Dry/Normal CONCERT open solo

↓D+5 · skin_signal

W3·oily Where you are. — Oily CONCERT open solo

↓D+9 · proximity (geo-gated)

W4a The Bar. CONCERT open solo

↓D+9 · non-proximate

W4b A note from your Ritual Guide. BUILT · KIT open solo

↓D+14 · proximate

W5a Two paths. CONCERT open solo

↓D+14 · non-proximate

W5b The Matrix. (Auto-Ritual™ setup) CONCERT open solo

↓D+21 · all

W6 Three weeks. (PASS™ intro) CONCERT open solo

C · Transactional — 16

The day-1 trust layer. S1 set ships at cutover; S2 set arms with continuity events (native Shopify Subscriptions — Skio refs swept per ruling 4).

order_confirmation Received. It begins. CONCERT Shopify order_created (non-service) · open solo

↓order_created w/ service_type

booking_confirmation Flow 6 · v6.35 — the house LIVE · KLVO open solo

↓Wonderment out_for_delivery

shipping_confirmation On its way. BUILT · KIT open solo

↓delivered event

delivery_confirmation It arrived. BUILT · KIT open solo

↓booking_slot.status=cancelled

booking_cancelled Your appointment is cancelled. BUILT · KIT open solo

↓booking_slot.status=rescheduled

booking_rescheduled Your new time is set. BUILT · KIT open solo

↓Shopify event

password_reset Reset your password. BUILT · KIT open solo

↓Shopify event

account_created Your account is ready. BUILT · KIT open solo

↓renewal charge (native Subs)

pass_renewal_charged Your PASS renewed. BUILT · KIT open solo

↓PASS renewal charge declined → dunning, before lapse

pass_payment_failed Your PASS needs a moment. BUILT · KIT open solo

↓renewal failed/expired (native Subs)

pass_expired_reminder Your PASS has lapsed. BUILT · KIT open solo

↓AR charge success

auto_ritual_charged Your next arc is on its way. BUILT · KIT open solo

↓Auto-Ritual charge declined → native Shopify Subscriptions dunning

auto_ritual_payment_failed Your next arc is waiting. BUILT · KIT open solo

↓AR portal skip

auto_ritual_skipped This cycle is skipped. BUILT · KIT open solo

↓AR portal pause

auto_ritual_paused Auto-Ritual is paused. BUILT · KIT open solo

↓Shopify refund event

refund_issued Your refund is on its way back. BUILT · KIT open solo

↓Shopify return event

return_label_issued Your return label. BUILT · KIT open solo

↓Shopify gift card issued → recipient email

gift_card_delivered A ritual, given. BUILT · KIT open solo

D · DTC lifecycle — post-purchase rhythm

pre_arrival Tomorrow morning. CONCERT T-24h before delivery · email-led, SMS retained (ruling 8) · open solo

↓delivered +3d

day3_cue Three mornings in. BUILT · KIT open solo

↓delivered +21d

day21_arc_complete Twenty-one days in. — THE repeat lever BUILT · KIT open solo

↓delivered +35d, no AR

day35_replenishment Your first bottle is running low. BUILT · KIT open solo

↓+90d

day90_pass_intro SPEC · S2

Mapped, not yet built — +90d

↓+180d, active non-PASS

day180_pass_reintro SPEC · S2

Mapped, not yet built — +180d, active non-PASS

E · Abandon — full build, AXIS-dialed

Ruling 1: built full, brand-voiced, shipped with an intensity dial (0 → single reshaped send → full cadence). Launch setting decided at vet.

browse_abandon You were reading about {{ event.Name }}. BUILT · KIT PDP view, no ATC, +24h · open solo

↓abandon +1h

cart_abandon_1 Your cart is saved. BUILT · KIT open solo

↓+24h

cart_abandon_2 What the steps compound into. BUILT · KIT open solo

↓+72h

cart_abandon_3 Last note about your cart. BUILT · KIT open solo

F · Booking lifecycle — Ritual Bar · most critical (ruling 6)

House-stencil background CSS preserved through every port. Open design problem: dark mode must not read Halloween. post_visit_day3_bridge is the Bar→DTC bridge — highest-leverage conversion moment (12 KLVO template iterations exist as reference).

pre_arrival_t48 Two mornings from now. BUILT · KIT booking T-48h · open solo

↓booking T-24h

pre_arrival_t24 Tomorrow, then. BUILT · KIT open solo

↓booking T-12h

pre_arrival_t12 This morning. BUILT · KIT open solo

↓visit +3d

post_visit_day3_bridge Renewal at home. BUILT · KIT · from KLVO v6.4 open solo

↓visit +10d

post_visit_day10_reminder SPEC · S2

Mapped, not yet built — visit +10d

↓walkout purchase

post_visit_walkout_integration SPEC · S2

Mapped, not yet built — walkout purchase

↓Intake flagged → Guide outreach within 24h (site promise)

intake_flagged_guide_outreach One question before your visit. BUILT · KIT open solo

G · Continuity — Auto-Ritual™ + PASS™

auto_ritual_onboarding Auto-Ritual is set. BUILT · KIT first AR setup · open solo

↓PASS purchase

pass_welcome Your PASS is active. (+24h card follow-up still PEND) BUILT · KIT open solo

↓account opt-in

course-in-PASS surfaces GAP · needs spec

Mapped, not yet built — account opt-in

H · Forthcoming systems + drops

aftercare_waitlist_confirm CONCERT waitlist join · open solo

↓Union · Vital · Release™ deployments "Touch" → Release™ at port

system_waitlist_template CONCERT open solo

↓Tiana-manual drop

provision_drop CONCERT open solo

↓ko/ja/pt buy-block swap

tier2_join_the_ritual GAP

Mapped, not yet built — ko/ja/pt buy-block swap

L · Winback — editorial, never discount

winback_60d It's been a while. BUILT · KIT 60d inactive · open solo

↓180d inactive

winback_180d SPEC · S3+

Mapped, not yet built — 180d inactive

I · Studio — B2B

Studio canon docs are empty stubs — these sends derive from the studio.html prototype (trade terms, aftercare cards, Reorder-by-Friday). Application path per studio-login: reviewed, not registered, reply within two days.

studio_application_received Received. Every Studio is reviewed. BUILT · KIT Studio application submitted (reviewed, not registered) · open solo

↓Studio application approved

studio_approved_welcome Your Studio account is open. BUILT · KIT open solo

↓outreach sequence

studio_outreach_intro · _followup SPEC · S2

Mapped, not yet built — outreach sequence

↓Weekly cue · Thu AM · low-stock aware

studio_reorder_cue Reorder by Friday. BUILT · KIT open solo

↓card batch shipped · monthly house-credit statement

studio_cards_issued · studio_credit_statement SPEC · S2

Mapped, not yet built — card batch shipped · monthly house-credit statement

The flows, rendered in full.

A · Entry

B · Welcome — 6 slots · 21 days · 11 variants

C · Transactional — 16

D · DTC lifecycle — post-purchase rhythm

E · Abandon — full build, AXIS-dialed

F · Booking lifecycle — Ritual Bar · most critical (ruling 6)

G · Continuity — Auto-Ritual™ + PASS™

H · Forthcoming systems + drops

L · Winback — editorial, never discount

I · Studio — B2B